Delaware Office of
Highway Safety
Leveraging the power of video to target younger drivers.
The design process aimed at persuading motorists, particularly young men, to modify their driving behaviors was complex yet targeted. It centered on engaging them within their digital spheres by creating content that resonated deeply. This approach involved leveraging platforms like TikTok, Instagram, and Facebook strategically. To effectively communicate the message, the enhanced the use of video, music, animation, and other interactive media formats was utilized. By meeting the audience on familiar platforms and using engaging content types, the campaign aimed to achieve meaningful impact and behavioral change.
(Full screen for best viewing)
HIDE YOUR KEYS
Animation for Instagram and TikTok, focusing on safe driving at parties.
Art Direction + Design + Animation
80%
Animation for Instagram and TikTok, focusing statistics using a summer Tennis message.
Art Direction + Design + Animation + External Video Production Creative Direction
BORN TO RIDE
Animation for Instagram focusing on motorcycle culture to enforce the “coolness” of safe riding.
Art Direction + Design + Animation
BEWARE THE SPIRITS
Seasonal halloween animation focusing on safe partying habits when including alcohol.
Art Direction + Design + Animation
BE ALERT 8BIT
Animation for Instagram and Facebook, focusing on safe winter driving practices.
Art Direction + Design + Animation
THE POWER OF SOCIAL MEDIA
Year end presentation for the Delaware Office of Highway Safety looking at all the
achievements and outreach made through social media.
Art Direction + Design + Animation