Delaware Office of
Highway Safety
Leveraging the power of video to target younger drivers.
Most campaigns targeting young drivers often miss the mark, delivering outdated, dull messages that simply don’t connect. We saw that the problem was clear: traditional approaches weren’t engaging a digital-savvy audience. So, we flipped the script. We met young motorists right where they are, on TikTok, Instagram, and Facebook, using video, music, animation, and interactive media to speak their language. The result? A campaign that wasn’t just informative, but transformative, sparking real behavioral change by turning everyday driving into a dynamic, engaging experience that resonates deeply.
(Full screen for best viewing)
HIDE YOUR KEYS
Animation for Instagram and TikTok, focusing on safe driving at parties.
Art Direction + Design + Animation
80%
Animation for Instagram and TikTok, focusing statistics using a summer Tennis message.
Art Direction + Design + Animation + External Video Production Creative Direction
BORN TO RIDE
Animation for Instagram focusing on motorcycle culture to enforce the “coolness” of safe riding.
Art Direction + Design + Animation
BEWARE THE SPIRITS
Seasonal halloween animation focusing on safe partying habits when including alcohol.
Art Direction + Design + Animation
BE ALERT 8BIT
Animation for Instagram and Facebook, focusing on safe winter driving practices.
Art Direction + Design + Animation
THE POWER OF SOCIAL MEDIA
Year end presentation for the Delaware Office of Highway Safety looking at all the
achievements and outreach made through social media.
Art Direction + Design + Animation