CVS - Swell
Conference Materials

Designing conference branding and materials for SWELL focused on exploring the cultural and business impacts of the Aetna & CVS merger. It began with thorough research into both companies' identities and objectives, guiding the creation of a cohesive visual identity. I crafted logos, color schemes, and typography to resonate with healthcare professionals and stakeholders. Content development highlighted the merger's cultural integration and market impact, aiming to inform and engage attendees, fostering
discussion and collaboration at SWELL.