CVS - Swell
Conference Materials

Corporate mergers are cluttered with jargon, drowning in complexity. SWELL needed clarity. Needed impact. The Aetna & CVS merger wasn’t just business, it was a cultural shift. The challenge? Make it resonate. Deep research revealed the gaps. The disconnect. The solution? A bold, unified visual identity, logos, color, typography, crafted to bridge two giants. Every detail designed to engage healthcare pros, to spark conversation. Not just inform. Connect. Because a merger isn’t just paperwork, it’s people, culture, and the future of an industry.